Murad Youth Builder Bodycare
In 2015 Murad Skincare launched Youth Builder, a new line of body care products. Creatively it is an evolution of the Murad clean and clinical look, utilizing a graphic pattern to subtly hint at the lemongrass scent, while still maintaining clean, straightforward communication. Also, making them more sophisticated looking with color, varnish and finishes achieved the goal of making them more "giftable" than Murad's core brands.
